You should never ask a woman her age or her weight.

However, there’s a new embarrassing number out there which a survey shows is even more embarrassing than the above two: credit card debt and credit score.

Thirty-seven percent of respondents ranked credit card debt as their No. 1 source of embarrassment. Credit score came in a close second with 30 percent of people claiming it as their biggest cause of shame. Weight came in a distant third place at 12 percent.

As credit card debt increases, the overall shame of holding it should decrease. Instead of income or tax bracket, credit card debt is becoming an indicator of social status—and a negative one at that.